The Green Home Center in San Francisco was started by "green enthusiasts" who wanted to sell building and remodeling products that are kinder to the environment and to your health (no or low VOCs).

In this video, Zany Rumon and Carmen Mateo showed us a 90% efficient ethanol-burning fireplace (EcoSmart Fire); furniture made from sugar sorghum (Kirei Board); countertops from 100% post consumer recycled paper (Paperstone) or 80% post industrial material (IceStone); floors from cork or FSC-certified wood like Ipé and Machiche; and urea formaldehyde (UF) free cabinets constructed on the principal of biomimicry (PureBond).