While Google’s motto is “do no evil”, the technical clothing company Patagonia takes that one step further: “use business to inspire and implement solutions to the environmental crisis”. In the past 2 decades, they’ve given over $30 million to environmental groups and they’ve helped green the entire textile industry.

They’re the first company to: use 100% organic cotton (1996), track the eco-footprint of all their products, make jackets from recycled soda bottles and accept used clothing for recycling into new product. According to company founder Yvon Chouinard, each of these environmentally “good” moves- while more expensive at first- have turned out to be more profitable.

In this video, Patagonia veteran Megan Marble takes us for a tour of their Ventura (California) headquarters, and shows us where it all began.