One Percent for the Planet allows businesses to commit to donate 1% of their sales to ecological causes.
An alliance of businesses that affirm “their responsibility to and dependence on a healthy environment and donate at least 1% of their annual sales to environmental organizations worldwide.”
The organization’s website avoids flourishes and may not be a clear example of usability, even though the quote that heads their homepage is as efficient as the defined mission of the NGO: “There is no business to be done on a dead planet”, a quote from one of the founders of the environmentalist movement and first president of the prestigious American organization Sierra Club, standard-bearer of conservationism in North America.
Through the donation of, at least, 1% of sales, One Percent for the Planet encourages corporate social responsibility: “Our environmental alliance is designed to help our members become sustainable businesses”.
The organization relies on a database of producers and suppliers to help its members do business with people and organizations committed to the environment.
The organization, known as 1% For the Planet and 1% FTP, has members in the United States, Canada, Europe and Japan. Among their members, they highlight firms like Hyatt International, Totally Organic, Baby Blend Tees, Nubius Design, Living Planet, Think Energy, Merill Lynch, Natural Roots, the singer Jack Johnson and the business Asha Carpets, among others.
One Percent for the Planet was founded by the businessmen Yvon Chouinard (of the technical clothing company Patagonia) and Craig Mathews, of the fishing company Blue Ribbon Flies.
- More information about One Percent for the Planet, at Patagonia.