When you open an eco-friendly, fair-trade-supporting, sustainable-materials-based clothing store, what you put into your storefront matters, or what you don’t put into it, like virgin materials or those that offgas VOCs.

Eco-conscious clothing store owners Ursula Stahl and Callie Smith- from the Boston store Envi– show us those little touches that matter.

For this video, they showed us all the details from their bamboo floors with a no-glue click & lock system to their wallpaper and recycled paper mache hangers.